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Foto Eisenbeiß

Mr.
Maik Eisenbeiß

Faculty 07
Business Studies and Economics Business Studies and Economics

E-Mail: eisenbeiss@uni-bremen.de

Affiliations | Research Topics | Cooperations | Projects | Scientific Activities | Resources


Affiliations

Affialation to a work group
Code Indication deutsch Indication englisch Faculty Keywords deutsch Keywords englisch
  Professur für ABWL, insb. Marketing  Professorship in Marketing  F07     




Research Topics
Humanities and social sciences
» Business Administration


Cooperations

Researchers with cooperation
Institution City Category Country of origin
Prof. Sylvia Hristakeva, UCLA Anderson School of Management Los Angeles University abroad United States
Prof. Alexander Bleier, Boston College Boston University abroad United States
Prof. Wayne Hoyer, University of Texas at Austin Austin University abroad United States
Prof. Werner Reinartz, Universität zu Köln Köln University Germany Germany
Prof. Robert Wilken, ESCP Europe Berlin University Germany Germany
Prof. Florian Dost, Lancaster University Lancaster University abroad United Kingdom
Prof. Klaus Backhaus, Universität Münster Münster University Germany Germany
Prof. Mark Elsner, Hochschule RheinMain Wiesbaden University of Applied Sciences Germany Germany
intelliAd Media GmbH München Company Germany
Prof. Bernd Skiera, Goethe-Universität Frankfurt am Main University Germany Germany
dodenhof Posthausen KG Posthausen Company Germany
DMG Mori Deutschland Bielefeld Company Germany
GfK SE Nürnberg Company Germany
IBM Deutschland Ehningen Company Germany
xplosion interactive GmbH Hamburg Company Germany
Deutsche Bahn AG Berlin Company Germany
The Nielsen Company Hamburg Company Germany
A.T. Kearney Düsseldorf Company Germany



Projects

Projects (Hyperlink)
Link (extern): http://gepris.dfg.de/gepris/projekt/244422352 http://gepris.dfg.de/gepris/projekt/244422352


Most significant projects
Code Indication deutsch Indication englisch Cooperation partners Funding sources/agencies Term
Konzeption eines analytischen CRM-Systems als Informationsgrundlage für ein kundenwertbasiertes Marketing dodenhof Posthausen Immobilien u. Dienstleistungs KG 2015 - 2016
Der Weg aus der Rezession - Eine Analyse des (nachhaltigen) Einflusses eines wirtschaftlichen Abschwungs auf das Einkaufsverhalten von Konsumenten Coming Out of a Recession - Investigating the (Persistent) Consequences of an Economic Downturn on Consumer Shopping Behavior DFG 2013 - 2017


Agencies that have funded your research during the past five years (public institutions and foundations)
» University of Bremen/Central Research Development Fund
» DFG


Funding sources during the past five years (enterprises)
Company name Country of origin Term
dodenhof Posthausen KG Germany 2015-2016



Scientific Activities

Most significant Publications
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
Type
Author(s)Alexander Bleier, Maik Eisenbeiß
Year2015
InMarketing Science
Year34
Issue5
Pages669–688
Link zu VolltextLink (extern): http://dx.doi.org/10.1287/mksc.2015.0930 http://dx.doi.org/10.1287/mksc.2015.0930
Article
 
The Importance of Trust for Personalized Online Advertising
Type
Author(s)Alexander Bleier, Maik Eisenbeiß
Year2015
InJournal of Retailing
Year91
Issue3
Pages390–409
Link zu VolltextLink (extern): http://dx.doi.org/10.1016/j.jretai.2015.04.001 http://dx.doi.org/10.1016/j.jretai.2015.04.001
Article
 
What Makes Deal-of-the-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type
Type
Author(s)Maik Eisenbeiß, Robert Wilken, Bernd Skiera, Markus Cornelissen
Year2015
InInternational Journal of Research in Marketing
Year32
Issue4
Pages387–397
Link zu VolltextLink (extern): http://dx.doi.org/10.1016/j.ijresmar.2015.05.007 http://dx.doi.org/10.1016/j.ijresmar.2015.05.007
Article
 
On the Edge of Buying – A Targeting Approach Based on Consumers' Willingness-to-pay Ranges
Type
Author(s)Florian Dost, Robert Wilken, Maik Eisenbeiß, Bernd Skiera
Year2014
InJournal of Retailing
Year90
Issue3
Pages393–407
Link zu VolltextLink (extern): http://dx.doi.org/10.1016/j.jretai.2014.03.007 http://dx.doi.org/10.1016/j.jretai.2014.03.007
Article
 
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
Type
Author(s)Maik Eisenbei?, Markus Cornelissen, Klaus Backhaus, Wayne D. Hoyer
Year2014
InJournal of the Academy of Marketing Science
Year42
Issue3
Pages242–263
Link zu VolltextLink (extern): http://link.springer.com/article/10.1007%2Fs11747-013-0366-1 http://link.springer.com/article/10.1007%2Fs11747-013-0366-1
Monograph
 


 

First Ph.D. supervisor
Title of the dissertation First name Last name Sex Year
Essays on Personalized Online Advertising Alexander Bleier männlich 2014

Second Ph.D. supervisor
Title of the dissertation First name Last name Sex Year Status Bezeichnung Uni
Re-Modeling the Brand Purchase Funnel – Conceptualization and Empirical Application Alexander Dierks männlich 2017 Uni Bremen
Wirkung von Private Label Brands auf Retailer Brands Florian Horstmann männlich 2016 Uni Bremen
Managing Negative Word-of-Mouth on Social Media Platforms Ines Nee weiblich 2016 Uni Bremen
Location-based Advertising im Kontext von Big Data Claudius Warwitz männlich 2015 Uni Bremen
Essays in Retail Strategy: The Case of Unplanned Buying and Ex-clusively Branded Products Benedikt Berlemann männlich 2012 other University Universität zu Köln
Forward Integration into Retailing: Motives, Channel Structure, and Performance Dominik Orbach männlich 2012 other University Universität zu Köln
Price Images in Retailing: The Role of Reference Products Katia Allexi weiblich 2010 other University Universität zu Köln


 


Resources
 




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